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Shouldn't I promote Facebook Posts regularly?

There is no REACTIONS on your Facebook Posts. You are discouraged and demoralized.

Therefore Running Post Promotion ads on Facebook and Instagram is necessary. It increases brand awareness. It gives your target audience a place to engage and interact with the brand- personal or business. It also help you and Facebook to find your target audience.

Most small businesses think that post promotion ads is a waste of time and waste of marketing budget. Because self-proclaimed Gurus tell us that these are vanity matrix. These don’t generate revenue. So we should not invest in such promotion.

I am STRONGLY in favour of promoting every post on any business page. I use it for 3 reasons-

    1. It reaches out to a large audience and attract more people.

    2. It delivers business messages to relevant people.

    3. It helps to create custom audience and lookalike audiences for MOF and BOF campaigns.

Your Facebook Page Looks Like a Brochure!!!

MOST SMALL BUSINESSES generally don’t connect with their audience. Because they are very conservative in their selection to posts on their social media account. See their Facebook pages. Most of them look like brochures.

It is understandable that you as a business owner want to GROW YOUR BUSINESS. So you talk about you- your products, your services, your company, your team and your achievements.

But your audience don’t give a damn about you or your business. They think about themselves. The customers love a business or a brand only when the business genuinely seems to care about them, the customers.

You are generally not your customer. What matters to you can’t attract your audience. Your problems are not their problems. Your goal is not their goal.

10 Steps to a Successful Facebook Page for Small Businesses

Creating a successful Facebook page for your small business can be a great way to connect with your customers and promote your brand. However, with so many pages out there, it's important to make sure yours stands out. Here are 10 things you should know before creating your Facebook page:

1. Define your purpose: Before setting up your Facebook page, think about why you're doing it and what you hope to achieve. Is it to connect with customers, promote your brand, or both? Having a clear purpose will help you create a focused and effective page.

2. Know your audience: Understanding your target audience is crucial to creating content that appeals to them. Consider demographics such as age, location, and interests when identifying your target audience.

3. Consistent branding: Make sure your Facebook page reflects your brand's visual identity, tone of voice, and messaging. Consistency is key to building a strong and recognizable brand image.

4. High-quality images: Your profile picture and cover photo are the first things visitors will see, so make sure they are high-quality and accurately represent your brand.

5. Fill out the About section: The About section should provide relevant information about your business, such as your business description, contact information, and website link.

6. Plan your content: Having a content strategy is essential to ensure regular and consistent posting. Plan the type of content you want to share, the frequency of posts, and the best times to post.

7. Encourage engagement: Engage with your followers by asking questions, responding to comments, and creating interactive content. This will help build a strong relationship with your audience.

8. Use Facebook Insights: Facebook Insights is a powerful tool that provides data and insights on your page's performance. Use this information to track your likes, engagement, and reach, and make informed decisions about your content strategy.

9. Consider paid advertising: If you want to reach a wider audience, consider using Facebook's advertising features, such as sponsored posts, boosted posts, and advertising through the Audience Network.

10. Follow Facebook's guidelines: Make sure to follow Facebook's community guidelines and best practices to ensure your page remains active and in compliance. Avoid spammy tactics, respect intellectual property rights, and don't post content that violates Facebook's community standards.

By following these 10 tips, you'll be on your way to creating a successful Facebook page for your small business. Good luck!

Generate Quality Leads on Facebook™ for SMEs and Professionals

 Most of the Advertisers who generate leads for new/small business FAIL. 

In the next few pages, you will learn the most effective ways to get Quality Leads– fast and affordable- with the help of the Facebook Lead Generation Campaign. 

Lead Generation is a mid-funnel goal where you get contact details of people probably interested in your service or your product.

As a small business with a low promotional budget, any marketing activity's highest priority is to GROW SALES. You need to make money fast to run the business and sustain the competition.

You need to generate leads that convert into a sale and help to generate revenue. At this stage, you, mostly, don’t care about branding and data collection.