Can't Get Reactions on Your Posts!!! DON"T POST THEM.

There is no REACTIONS on your Facebook Posts. You are discouraged and demoralized.

Therefore Running Post Promotion ads on Facebook and Instagram is necessary. It increases brand awareness. It gives your target audience a place to engage and interact with the brand- personal or business. It also help you and Facebook to find your target audience.

Most small businesses think that post promotion ads is a waste of time and waste of marketing budget. Because self-proclaimed Gurus tell us that these are vanity matrix. These don’t generate revenue. So we should not invest in such promotion.

I am STRONGLY in favour of promoting every post on any business page. I use it for 3 reasons-

    1. It reaches out to a large audience and attract more people.

    2. It delivers business messages to relevant people.

    3. It helps to create custom audience and lookalike audiences for MOF and BOF campaigns.

I am always in favour of paid promotion because organic reach is decreasing and is almost negligible in most cases.

It can be run with a daily budget of Rs. 75 and get 30-80k impressions and 5000 engagements. That is huge.

I create a new Engagement Campaign in the ad manager. Most I will target a fairly broad audience. This generates dirt cheap engagement.

Broad here means only one criteria for targeting- age, location or detailed targeting. All the other parameter are left as it is…

If I am sure my target audience is only 25-44 years, I only select the age.

If I am sure my target audience is only female, I only select the gender.

If I am sure my target audience resides only in Delhi, I only change the location.

If I provide travel related services, I just select my audience to be interested in TRAVEL.

Posts have a ripple effect. I want to make sure that I get maximum exposure. This campaign is not meant for leads or conversions. So I want to reach to my target audience but also their family, friends, colleagues.

Then I will add 3-10 posts existing posts to the campaign. When some of these posts will get a decided engagement and reactions, I pause them and add some other posts.

I get 1000s of Reactions, Video views and many messages for the business.

This is a brilliant way to find which and what content attract maximum number of people. It helps you to plan your future posts.

Would you believe your investment here BRINGS DOWN COST PER ACQUISITION?

WARNING here – your posts should be synced with your target audience.

Watch the video on Facebook>>> Why Run Post Engagement Ads on Facebook?

Your Facebook Page Looks Like a Brochure!!!

MOST SMALL BUSINESSES generally don’t connect with their audience. Because they are very conservative in their selection to posts on their social media account. See their Facebook pages. Most of them look like brochures.

It is understandable that you as a business owner want to GROW YOUR BUSINESS. So you talk about you- your products, your services, your company, your team and your achievements.

But your audience don’t give a damn about you or your business. They think about themselves. The customers love a business or a brand only when the business genuinely seems to care about them, the customers.

You are generally not your customer. What matters to you can’t attract your audience. Your problems are not their problems. Your goal is not their goal.

So you have to be in your prospective customers’ shoes. To feel their pain. To understand their goals.

As an agency owner of tractors and farming equipment, you want to sell to farmers.

You are not a farmer in most of the cases. You are a tractor seller. Your goal is to maximize your sales.

On the other side, your prospective customers are farmers. They want to increase their farming productivity and lessen the cost of farming.

See the difference in the goals- yours and theirs. So you have to balance your contents – promotional, informational and/or educational. Obviously you post about your tractors and equipment but as a solution- like productivity enhancer, time saver and cost cutting tools.

You can also post on related topics which attract your customers, i.e. farmers- farming methods, farming methods, organic farming. You can even post about farm loans. You can also post about related laws and practices.

By syncing your goals with your audience's interests and problems you will have a better online reach to your prospects. This way you will get their trust. Whenever they will need a suggestion or solution they will come to you. What more do you want from your Social Media Marketing and advertising!!! YOU SELL THEN...

Watch The Video Here- Why do Content Marketing Strategy of Small Businesses often fail?