There is no REACTIONS on your Facebook Posts. You are discouraged and demoralized.
Therefore Running Post Promotion ads on Facebook and Instagram is necessary. It increases brand awareness. It gives your target audience a place to engage and interact with the brand- personal or business. It also help you and Facebook to find your target audience.
Most small businesses think that post promotion ads is a waste of time and waste of marketing budget. Because self-proclaimed Gurus tell us that these are vanity matrix. These don’t generate revenue. So we should not invest in such promotion.
I am STRONGLY in favour of promoting every post on any business page. I use it for 3 reasons-
1. It reaches out to a large audience and attract more people.
2. It delivers business messages to relevant people.
3. It helps to create custom audience and lookalike audiences for MOF and BOF campaigns.
Become a Marketing Ninja :: Fundamentals | Ideas | Growth