You often come across the term “Desired Action” in Marketing and Advertisement. The success of a campaign very much depends on the number of completions of that action.
The desire is yours, and the action is taken by your audience.
You desire Video views, the audience should watch the video.
You desire a sale, the audience should make a purchase.
You desire web page views, the audience should click the link.
You need more clients. The audience should give their personal information and contact details.
As a business, we need to decide what action the target audience must take. We have to set a campaign goal and persuade the target audience to take that particular action to achieve the goal.
Now you need to set a single desire, the ultimate action that the audience must take. You can’t fulfill many desires from one campaign. There can be many steps a person goes through to complete the ultimate action. And you should set that as your desire, as your campaign goal.
Why?