Desired Action - You Desire and They Take

You often come across the term “Desired Action” in Marketing and Advertisement. The success of a campaign very much depends on the number of completions of that action.

The desire is yours, and the action is taken by your audience.

You desire Video views, the audience should watch the video.

You desire a sale, the audience should make a purchase.

You desire web page views, the audience should click the link.

You need more clients. The audience should give their personal information and contact details.

As a business, we need to decide what action the target audience must take. We have to set a campaign goal and persuade the target audience to take that particular action to achieve the goal.

Now you need to set a single desire, the ultimate action that the audience must take. You can’t fulfill many desires from one campaign. There can be many steps a person goes through to complete the ultimate action. And you should set that as your desire, as your campaign goal.

Why?

Shouldn't I promote Facebook Posts regularly?

There is no REACTIONS on your Facebook Posts. You are discouraged and demoralized.

Therefore Running Post Promotion ads on Facebook and Instagram is necessary. It increases brand awareness. It gives your target audience a place to engage and interact with the brand- personal or business. It also help you and Facebook to find your target audience.

Most small businesses think that post promotion ads is a waste of time and waste of marketing budget. Because self-proclaimed Gurus tell us that these are vanity matrix. These don’t generate revenue. So we should not invest in such promotion.

I am STRONGLY in favour of promoting every post on any business page. I use it for 3 reasons-

    1. It reaches out to a large audience and attract more people.

    2. It delivers business messages to relevant people.

    3. It helps to create custom audience and lookalike audiences for MOF and BOF campaigns.

Your Facebook Page Looks Like a Brochure!!!

MOST SMALL BUSINESSES generally don’t connect with their audience. Because they are very conservative in their selection to posts on their social media account. See their Facebook pages. Most of them look like brochures.

It is understandable that you as a business owner want to GROW YOUR BUSINESS. So you talk about you- your products, your services, your company, your team and your achievements.

But your audience don’t give a damn about you or your business. They think about themselves. The customers love a business or a brand only when the business genuinely seems to care about them, the customers.

You are generally not your customer. What matters to you can’t attract your audience. Your problems are not their problems. Your goal is not their goal.