Psychological angles refer to tactics that influence a customer's decision-making process and increase the likelihood of making a sale. In this blog post, we'll go over three popular psychological angles and provide examples of how they can be used in Facebook ads.
Scarcity
Creating a sense of urgency by highlighting limited availability of a product or service can encourage customers to make a purchase. In a Facebook ad, this can be achieved by emphasizing the limited time or stock of an offer.Use Case: A clothing store is having a one-day sale on a popular item. They advertise the sale as "limited stock available" to create a sense of urgency and encourage customers to make a purchase before the item sells out.
Example: "Only a few left in stock - don't miss out on this amazing deal!
Social proof
Leveraging the influence of others to establish credibility and trust in a product or service. In a Facebook ad, this can be achieved by featuring testimonials or reviews from satisfied customers.Use Case: A new restaurant in town uses testimonials from local food critics and satisfied customers on their Facebook ad to establish credibility and encourage customers to dine at their establishment.
Example: "As featured in the New York Times and recommended by top food critics in town"
Authority
Establishing oneself or one's product as an authority in a particular field can increase trust and credibility. In a Facebook ad, this can be achieved by highlighting professional credentials or industry awards.Use Case: A financial advisor uses their professional credentials and industry awards to establish themselves as an authority in the financial industry and encourage potential clients to trust their advice.
Example: "Certified Financial Planner with over 15 years of experience in the industry"
In summary, using psychological angles in your Facebook ad campaigns can help you stand out, capture attention and increase the chances of making a sale. Here's a summary of the different angles and examples in a table format:
| Psychological Angle | Use Case | Example |
|---|---|---|
| Scarcity | Clothing store one-day sale | "Only a few left in stock - don't miss out on this amazing deal!" |
| Social proof | New restaurant testimonials | "As featured in the New York Times and recommended by top food critics in town" |
| Authority | Financial advisor credentials | "Certified Financial Planner with over 15 years of experience in the industry" |
Incorporating these psychological angles into your Facebook ad campaigns can be a powerful way to influence customer decision-making and drive more sales. Try experimenting with different angles and see which ones resonate best with your target audience.