5 Best UTM Builder Tools for Marketers

UTM parameters are a crucial aspect of any marketing campaign as they allow you to track the effectiveness of your marketing efforts. They provide invaluable insights into your traffic sources, which allows you to optimize your marketing strategy and budget allocation. 

UTM parameters are easy to create, and with the right UTM builder tool, you can streamline the process and create UTM links with ease. In this article, we will explore the five best UTM builder tools for marketers.

Google Analytics URL Builder

Google Analytics is one of the most widely used analytics tools, and its URL Builder is an excellent option for creating UTM links. The Google Analytics URL Builder is a free tool that enables you to create UTM parameters for your URLs.

To use the Google Analytics URL Builder, you need to fill in the following fields:

• Website URL: The destination URL that the UTM link will point to.
• Campaign Source: The source of the traffic, such as Google, Facebook, or email.
• Campaign Medium: The medium of the traffic, such as email, social media, or CPC.
• Campaign Name: The name of the campaign that the UTM link is associated with.
• Campaign Term: (Optional) The specific keyword that the UTM link is associated with.
• Campaign Content: (Optional) The specific piece of content that the UTM link is associated with.

Once you have filled in the required fields, the Google Analytics URL Builder generates a unique UTM link that you can use in your marketing campaigns.

HubSpot's Tracking URL Builder

HubSpot's Tracking URL Builder is an excellent option for marketers who use HubSpot's marketing software. It enables you to create UTM parameters and track your marketing campaigns' performance.

To use HubSpot's Tracking URL Builder, you need to fill in the following fields:

• URL: The destination URL that the UTM link will point to.
• Campaign Name: The name of the campaign that the UTM link is associated with.
• Campaign Source: The source of the traffic, such as Google, Facebook, or email.
• Campaign Medium: The medium of the traffic, such as email, social media, or CPC.
• Campaign Term: (Optional) The specific keyword that the UTM link is associated with.
• Campaign Content: (Optional) The specific piece of content that the UTM link is associated with.

Once you have filled in the required fields, HubSpot's Tracking URL Builder generates a unique UTM link that you can use in your marketing campaigns. You can track the performance of your marketing campaigns in HubSpot's reporting dashboard.

Bitly

Bitly is a popular URL shortener that also offers a UTM builder tool. Bitly's UTM builder is simple to use and can generate UTM links with ease.

To use Bitly's UTM builder, you need to fill in the following fields:

• URL: The destination URL that the UTM link will point to.
• Campaign Name: The name of the campaign that the UTM link is associated with.
• Campaign Source: The source of the traffic, such as Google, Facebook, or email.
• Campaign Medium: The medium of the traffic, such as email, social media, or CPC.
• Campaign Term: (Optional) The specific keyword that the UTM link is associated with.
• Campaign Content: (Optional) The specific piece of content that the UTM link is associated with.

Once you have filled in the required fields, Bitly generates a unique UTM link that you can use in your marketing campaigns.

Campaign URL Builder by Effin Amazing

Campaign URL Builder by Effin Amazing is a UTM builder tool that integrates with Google Sheets. This makes it easy to automatically generate UTM links using a spreadsheet.

To use the Campaign URL Builder by Effin Amazing, you need to first install it as a Google Sheets add-on. Once installed, you can open a new or existing Google Sheet and select "Add-ons" from the menu. From there, select "Campaign URL Builder" and then "Create Campaign URL."

You will need to fill in the following fields:

• URL: The destination URL that the UTM link will point to.
• Source: The source of the traffic, such as Google, Facebook, or email.
• Medium: The medium of the traffic, such as email, social media, or CPC.
• Campaign: The name of the campaign that the UTM link is associated with.
• Term: (Optional) The specific keyword that the UTM link is associated with.
• Content: (Optional) The specific piece of content that the UTM link is associated with.

Once you have filled in the required fields, Campaign URL Builder generates a unique UTM link that you can copy and use in your marketing campaigns.

The best part of using Campaign URL Builder is that you can create an Excel sheet that automatically generates UTM links with the click of a button. You can create a simple spreadsheet that has columns for the URL, source, medium, campaign, term, and content. Once you have entered the required information, you can use a formula to generate the UTM link automatically. This can save you time and streamline your UTM building process.

UTM.io

UTM.io is a UTM builder tool that offers advanced features and integrations with various marketing tools. UTM.io enables you to create UTM links, track your marketing campaigns, and even share UTM links with team members.

To use UTM.io, you need to create an account and start building UTM links. UTM.io offers a simple and intuitive interface that makes it easy to create UTM parameters for your URLs. You can also add UTM parameters to your links directly from the browser extension.

One of the best features of UTM.io is that it integrates with various marketing tools such as Google Analytics, Adobe Analytics, and more. This enables you to track the performance of your marketing campaigns and gain valuable insights into your traffic sources.

UTM parameters are an essential aspect of any marketing campaign as they allow you to track your traffic sources and optimize your marketing strategy. With the right UTM builder tool, you can streamline the process of creating UTM links and save time. The five UTM builder tools discussed in this article are some of the best on the market and offer a range of features and integrations. By using a UTM builder tool, you can ensure that you are tracking your marketing campaigns effectively and making data-driven decisions.