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UTM Builders: The Beginner's Guide

As a marketer, you know how important it is to track your campaign's performance. One way to do this is by using UTM parameters. If you're new to this concept, you may be wondering, what are UTM parameters, and how can I use them to improve my marketing efforts? 

In this beginner's guide, we'll explain what UTMs are and how to use a UTM builder to create them.

What Are UTM Parameters?

UTM stands for Urchin Tracking Module, which is a set of tags that you can add to your URLs to track various aspects of your campaign's performance. UTM parameters include five main components:

Source: The source parameter identifies where your traffic is coming from. For example, if you're running a Facebook ad, you might use "Facebook" as the source parameter.

Medium: The medium parameter describes the type of traffic. For example, if you're running a banner ad, you might use "banner" as the medium parameter.

Campaign: The campaign parameter identifies the specific campaign you're running. For example, if you're promoting a new product launch, you might use "product-launch" as the campaign parameter.

Term: The term parameter is optional and is used to identify the specific keyword that triggered your ad. For example, if you're running a search ad for "red shoes," you might use "red-shoes" as the term parameter.

Content: The content parameter is also optional and is used to differentiate between similar pieces of content. For example, if you're running two different versions of an ad, you might use "version-a" and "version-b" as the content parameters.

By adding these UTM parameters to your URLs, you can track how many people are clicking on your links and where they are coming from.

How to Use a UTM Builder

Now that you understand what UTM parameters are, let's talk about how to use a UTM builder to create them. A UTM builder is a tool that helps you create UTM parameters for your links. Here's how to use one:

Choose a UTM builder tool: There are many UTM builder tools available online. Some popular options include Google Analytics URL Builder, HubSpot's Tracking URL Builder, and Bitly. Choose the one that best suits your needs.

Fill in the UTM parameters: Once you've chosen your UTM builder tool, you'll need to fill in the UTM parameters for your link. This includes the source, medium, campaign, term, and content (if applicable). You'll also need to enter the destination URL, which is the link you want people to click on.

Generate the UTM link: Once you've filled in the UTM parameters, the UTM builder tool will generate a unique URL for you. This URL will include the UTM parameters you've entered, allowing you to track clicks and traffic.

Use the UTM link in your campaigns: Finally, you can use the UTM link in your campaigns. This might include adding it to a social media post, email newsletter, or banner ad. When people click on the link, the UTM parameters will be tracked in your analytics tool, allowing you to see how effective your campaign is.

In summary, UTM parameters are an essential tool for marketers who want to track the performance of their campaigns. By using a UTM builder, you can easily create UTM parameters for your links and track where your traffic is coming from. If you're new to UTM parameters, use this guide to get started and start tracking your campaign's performance today.