You often
come across the term “Desired Action” in Marketing and Advertisement. The
success of a campaign very much depends on the number of completions of that
action.
The desire
is yours, and the action is taken by your audience.
You desire
Video views, the audience should watch the video.
You desire
a sale, the audience should make a purchase.
You desire
web page views, the audience should click the link.
You need
more clients. The audience should give their personal information and contact
details.
As a
business, we need to decide what action the target audience must take. We have
to set a campaign goal and persuade the target audience to take that particular
action to achieve the goal.
Now you
need to set a single desire, the ultimate action that the audience must take.
You can’t fulfill many desires from one campaign. There can be many steps a
person goes through to complete the ultimate action. And you should set that as
your desire, as your campaign goal.
Why?